Why Microsoft is Spreading FUD About One Company Leaving the Google Enterprise Partner Program
You would have good reason not to trust a Microsoft blog post written today about one of its partners that left the Google Enterprise partner program.
Especially considering the fact that the company in question left the Google Enterprise Program more than a year ago.
Binary Tree is a messaging company. It is a provider of cross-platform messaging migration, focusing on helping customers make the transition to Microsoft Sharepoint. The company is a Microsoft Gold Partner. The company makes its money by moving people to Microsoft products.
In a TechNet blog post, Binary Tree Co-CEO Henry Bestritsky begins with a Dickens quote. Really, he quotes A Tale of Two Cities for a post about his company leaving Google.
Cringe time:
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us….”
— Charles Dickens, A Tale of Two Cities
I kid you not. The dude quoted Dickens to essentially say this:
- We are really a Microsoft kind of company.
- It didn’t quite work out for us with Google. Our products were just not right for the Google platform.
- There were privacy and security issue that were hampering us.
- Google is in this continuous state of experimentation with its APIs and our customers did not like it.
There is a legitimate issue brewing with Google and a perception that the company just doesn’t see Google Apps for Business as a priority.
Believe what you may about Google. But when the word comes from a Microsoft Gold business partner, which then pitches its product, I’d be sure to question the source.
Services Angle
Some partners are just better suited to the Microsoft platform. These are companies that for the most part have developed an infrastructure to service Microsoft customers. To manage business on differing platforms is quite a task, even for the largest companies in the market.
Binary Tree figured that out. I just wish they had framed it in a different manner. For the way it looks from my point of view is nothing but a marketing game to advance its business.
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