Infineta’s latest offering is the Data Migration Accelerator, which the company says is the first of its kind pay-as-you-go data migrations service in the industry. It’s based on Infineta’s flagship Data Mobility Switch (DMS).  The real perk here is that you can use Infineta’s WAN optimization for the time you need it, and return it once the project is complete.  Infineta’s really looking to lower the barrier to entry around its product, shifting its strategy in a services-based industry that’s growing accustomed to pay-as-you-go mentality.

The service and the new payment option can come particularly handy for enterprises that are trying to migrate rather large datasets, in the terabytes or bigger, between two remote datacenters. DMA can speed up the transfer to 10 Gbps rates, cutting migration project times by over 80 percent, according to the company.  This decrease results in additional cost-savings on top of  Infineta’s pay-as-you-go model, which can prove to be more economic  than the traditional long-term contractors with WAN optimizers or the purchase WAN capacity.

“Like the company’s flagship product, Infineta’s new DMA service accelerates traffic over WAN links at up to 10 Gbps rates, while expanding WAN capacity by 5-10X and guaranteeing network capacity for critical inter-data center traffic flows.”

Faster migration also means that operations can resume to normal more efficiency, and that the data in question can be better protected and recovered if needed.

From a business growth standpoint, the new service lets Infineta get its foot in the door with more potential clients, many of which realize the benefits of WAN optimization and can keep the service on, even after the project is complete.  With added perks in appealing to a broader partnerbase, Infineta’s also expanding to resellers and other potential partners with its new pay-as-you-go option.

The new feature is really an extension of Infinta’s core product, but also stands as a promising opportunity for further growth for the business.  There’s been a few key developments for Infineta this year, contributing to a successful Q3, with booms in big data and interdata in particular.  Earlier this year Infineta added a new director to its board. Ashok Krishnamurthi is the co-founder and chairman of I/O virtualization solutions provider Xsigo Systems. He also worked for Juniper Networks and companies like Sun during his 20-year long IT career, meaning Krishnamurthi has a skill set that directly relates to what Infineta is working on.

Before that, the startup raised $15 million in a second funding round from investors including  Rembrant Venture Partners, Alloy Ventures and North Bridge Venture Partners. We looked into Infineta’s hardware-based approach to moving big data, and how the Data Mobility Switch is optimized to function in a number of operations, from migration to data recovery.

Contributors: Maria Deutscher