The best is yet to come for online video advertising, especially with mobile ads catching a powerful triple digit growth rate this year. The holiday season is looking pretty good for online ads as well.  This is aside from the fact that a recent survey revealed that more than 70% of web users watch online content weekly, 25% of which tend to purchase the product or service featured in the video ads. The industry is expanding at a record pace, and anything within its radius could profit from its success.

One of the beneficiaries of this phenomenon is BrightRoll—a leading online video ad network that showcases products and services that enable advertisers to resourcefully maximize the value of their investment.  Today, the San Francisco based company has secured $30 million in funding, led by Trident Capital. This Palo Alto financier’s confidence will augment BrightRoll’s momentum to stay on track to hit 100% growth year over year.

To oversee how the assets are faring, Senior Managing Director Evangelos Simoudis was elected to join BrightRoll’s board. Simoudis is confident that they have placed their money into the pocket of the perfect organization saying, “As long-term adtech investors, we continually look for companies with a leadership position in important sectors of the online advertising space.

“After following online video advertising for some time we have decided to invest in BrightRoll, which we consider one of the market leaders. We are impressed by the company’s leadership, vision and cutting-edge technology. Tod and the rest of the executive team have built a solid company and we look forward to helping them continue to grow the business.”

Earlier this year, BrightRoll joined the campaign in combating fraudulent click schemes and partnered with Forces. It has also recognized the tremendous demand for mobile video ads, which is said to be the final frontier of the marketing avenue.  In this light, the company has embarked on projects targetting iPhone, iPad and Android users. They make online buying more effective by means of its huge aggregate of online video ads inventory and one of the most sophisticated business analytics available.

Just this November, BrightRoll conducted a market study that showed compelling numbers placing online video as the prime money makers for advertisers. They have also tied with Nielsen Catalina Solutions to measure offline sales and accurately reach targeted consumers.

Online video advertising is poised to generate more revenue as users continue to rely on online and mobile content for almost everything.  This reality fuels various enterprises’ engines to drive initiatives in this direction.  Last week, Disney decided to ride on Youtube’s “coolness” to extend its digital footprint.  Jivox, an India-based video ad firm has also roped in funds amounting to $8.2 million to accelerate their adoption for interactive video ad platform. California powerhouse Adconion Media Group is also dead serious in cementing its kingship globally, as evidenced by its latest acquisition: Europe’s largest digital video ad network, Smartclip.