Klip Gets Another $8M, Boosts Mobile Video Sector
In August, it was reported that more people are into watching videos, movies, TV shows, video clips, on their mobile devices than on TV. It’s because people like the fact that they can watch what they want, when they want to. Companies are seeing the rise in this trend, and so more investors are putting their money in the mobile video sector.
Klip, the company responsile for the iOS app that allows users to capture, share, discover and view mobile videos and took in $2 million in a Series A round of funding back in September, raised another $8 million in a Series B round of funding led by Benchmark Capital, with Matrix Partners and Alain Rossmann, the founder of Klip.
According to Rossman, the new funds will be used for product development, which will focus on driving technology on ‘user experience side and cloud side.’ He also added that since their launch, Klip has been consistently the top social video app in the Apple App Store.
For some holiday spirit, Animoto, an iOS and web application that produces videos from photos, video clips and music who received a $25 million financial funding from Spectrum Equity Investors back in June, released a holiday treat that allows users to make holiday video greetings with two new styles: Cosmic Tidings and Wonderland of Snow.
“We cherish the holiday tradition of sharing greeting cards but strive to enhance the emotion of the sentiment,” said Brad Jefferson, CEO and co-founder of Animoto. “In a fraction of the time, effort and cost of sending traditional holiday cards, Animoto holiday video greetings are as easy and fun to create as they are to share, and are sure to make a memorable impact on your loved ones this holiday season.”
More specific to mobile is Vuclip, which just unveiled Starlight Cinema, a web site where you can watch trailers, movie clips, short feature films, song reviews. Vuclip recently partnered with UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and MAA TV to bring a mix of old and new contents.
Since more people are into watching video content on their mobile devices, it’s just befitting that advertisers look into the same game. Millennial Media announced their latest ad effort, mmStudio. It provides tools for marketers to design their own ads for mobile devices. MM aims to boost viewer engagement by providing a handful of interactive components with colorful names such as Mobile Circular, Smash It, and others.
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