Cyber Monday’s Mobile Takeover: Apps and Ads on the Rise
With mobile devices taking center stage especially in the past year, we’re seeing more web-based activity shifting to this space. Expectations were high for mobile shopping this holiday season, and Black Friday stats have already demonstrated the growing influence for retailers and consumers, but what about Cyber Monday? The follow-up to Black Friday was borne of an extended potential for shoppers bargains, but does this have any affect on mobile retail?
Velti, a mobile marketing company, has taken an early look at Cyber Monday activity on the mobile front. According to Velti, the presence and use of iPhone shopping apps grew by 213% in November 2011 compared to the same month in 2010. The company also reported that New York, Los Angeles and Dallas experienced the highest impressions on iPhone shopping apps over Thanksgiving weekend. Cost-per-mile spending of advertisers also saw an increase by 33% on Black Friday, and 49% on Cyber Monday. And retailers took advantage of the shopping craze as location-targeted campaign rates increased by seven times on Cyber Monday.
Exact numbers regarding Cyber Monday sales aren’t available yet, though it is expected that it will surpass last year’s billion dollar bonanza. Online mobile shopping dramatically increased as more people enjoy price comparison tools for in-store shopping, and as more retailers expand their holiday marketing campaigns around discounted offers around Black Friday and Cyber Monday.
And as the holidays draw near, it’s expected that online retail shops will unleash more deals, and developers will launch more shopping app aids to help you through the season.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
