Here’s What $100 Million Buys [Yahoo and Twitter]
Earlier last week, $100 Million went into buying a chunk of Twitter. I talked about that briefly a few different times.
This morning, we were shown what Yahoo decided to do with it’s summer vacation and $100 million.
It’s a decent advertisement, but I can’t help but wonder if Peter Kafka didn’t make a solid point this morning:
Why is Yahoo (YHOO), which already has enormous reach (as the company never fails to point out, it has a half-billion people hitting its homepage every day), marketing the fact that it has enormous reach? Why not, say, advertise some awesome new products?
Certainly every man, woman and child knows who Yahoo is at this point. I’d be surprised if Jay Leno dug up fifteen of his historic and epically stupid Jaywalking contestants who couldn’t name at least three or four Yahoo products and services.
So why aren’t they wowing us? Yahoo doesn’t have image problems outside of the tech-o-sphere. It is pretty much just us snobby early adopters and the population of Silicon Valley that hold our noses up at Yahoo products as if they were from the bowels of MySpace.
All Yahoo needs to do is just wow us. They have the technology. They can rebuild stuff.
They just need to go out and do it. And then make a commercial about it.
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