Nielsen released their latest report on mobile trends.  The  State of the Media: The Mobile Media Report gives us a view of current mobile media landscape and audiences in the U.S. and highlights the potential power of mobile commerce in the near future.

Teens are data happy

According to the report, 64% of people aged  25-34 and 53% of 18-24 year old now own smartphones.  And of those smartphone owners, in the last 30 days 62% have already downloaded apps with games taking the top spot, while 82% of those who downloaded apps used daily deals apps.  Since 2010, the population of smartphone owners grew as much as 45%.

Another important finding of the report is that in the third quarter, teens aged 13-17 years old are the highest consumer of mobile data, tripling consumption this year alone.  Aside from this, they’re also the number one users of mobile messaging, with sending and receiving an average of 3,417 text messages each month.

According to Nielsen, “Teen females are holding the messaging front, sending and receiving 3,952 messages per month versus 2,815 from males.  Aside from messaging, data heavy activities such as mobile internet, social networking, email, app downloads, and app usage are the most popular mobile activities.”

Teens can’t be bothered with calling, deeming messaging to be faster (22%), easier (21%), and more fun (18%).  Voice usage declined from 685 minutes to 572 minutes.

App what? Mobile browsing is where it’s at.

Another rising mobile trend is mobile browsing.  Smartphones got their name because they are multifunctional and they don’t just serve as communication tool, they have different features that helps you with day-to-day activities as well as offering browsing so you can check the web anytime, anywhere.

So the question is, which is the best mobile browser?  I’m pertaining to default mobile browsers, not the ones  you need to download, so this is about the iOS mobile browser Safari and the default browser on Android.  A report from Sencha puts the two head-to-head comparing their features.  They deem the iOS as a better browser since it offers overflow scrolling, history management, shared workers, web sockets, web workers, full input types, and Emoji.

But the report also stated that unless you are a developer, you won’t even notice the difference between the two browsers.  They put the browsers into a battery of test that pushed them to their limits.  In conclusion, the Galaxy Nexus, out of all the Android-based devices available, is the most HTML5 ready.