Tailing Facebook and Angry Birds on the Nokia Store, Mundu TV reaches 6 million downloads since its 2011 launch and is now one of the top 10 free apps on the platform, with an average of 400,000 download per month.  The app operates under Geodesic Limited, a mobile and desktop platform powering communications and entertainment. Along with Nokia, the company aims to advance its innovative mobile TV app and content delivery service to dynamic consumers.

Mundu provides a personalized TV experience, streaming live and archived television –business, news, sports and entertainment — from top content providers from all over the world.  Mundu TV is available on a wide array of mobile and desktop platforms, and they plan on adding support for the Windows Phone 7 platform as well via the Nokia Lumia series of phones and Nokia s40 platforms. As for early 2012, new features will be added, such as Video-On-Demand (VOD), social media integration, enhanced usability, and more international channels.

“We are very proud of the user experience and overall value that Mundu TV delivers, and we are committed to providing our viewers with the best Mobile TV experience available,” stated Arvind Venkateswaran, GM and SVP of Geodesic.

“We look forward to extending our association with Nokia to expand into new regions and add more channels and features in order to deliver an unsurpassed mobile TV experience to customers.”

Looking at Nokia, the company used to be the titan among the titans in the mobile scene. However, as Android and iOS started swallowing mobile markets across the world, the once mighty Nokia plays the confused contender in the game. But many believe Nokia has all the requirements to re-emerge back to the top. They just have to make better sense of what they have.

Right now, Apple is dominating the smartphone market with a staggering $13 billion profit in Q4 2011 alone. Nokia, on the other hand, reported $1.4 billion loss –subsequently falling from 12.1 percent market to 3.4.  This happened when the company decided to cut 17,000 jobs in November 2011 in hopes of curbing further losses, though the plan seem to have rebounded. Last year, Nokia managed to earn only little under a billion.

With Nokia’s recent partnership with Microsoft, they managed to sell over a million new Nokia Lumina handsets running Windows mobile OS. Still, that doesn’t scratch Apple’s eye-popping 37 million iPhones sold in the last quarter of 2011 alone. Moreover, Apple is not the only big fish in the mobile scene that Nokia is competing with. There’s also Android, which is quite successfully chipping away at Apple’s market. While Apple has shipped 15 million iPads in Q4 2011 with a 58 percent tablet market share, they still dropped 10 percentage points from the same period last year. In contrast, Android gains 10 percent market share and now holds 39 percent, up from 29 percent a year earlier.

Despite Nokia’s recent losses, it remains a widespread platform with access to millions of consumers around the world.  But as you can see, the mobile scene is quite expansive even beyond the Finnish phone maker.  Mundo TV has used that to its advantage, leveraging Nokia’s marketplace and international appeal to better position its technology and outreach.

“Yes, the marketing efforts have been different,” says Venkateswaran. “Nokia saw a winner and quickly embraced Mundu TV as one of its top entertainment apps. They showcased Mundu TV in CommunicAsia last year in Singapore, marketed the app along with Facebook, etc. across 1600 brick and mortar stores in India.Mobile TV is probably far more successful outside US and Europe given the explosion in mobile handsets in emerging markets. Mundu TV also has content rights for worldwide viewing so that also helped.”