thismoment, Inc., the provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform. Position2 Brand Monitor will now be known as thismoment Brand Monitor.

The mash-up results in a technology that enables companies to listen to product or service related conversations across social media, blogs, news and forums in real time.  When integrated with thismoment’s Distributed Engagement Channel (DEC), brands will be able to simultaneously drive content engagement and customer conversation management across all social media channels, including both YouTube and Facebook.  This is the first offering of its kind to feature a social content management system that possesses both listening and engagement features.

“We are thrilled to acquire such an advanced technology platform and team as we continue our drive to provide the strongest, most powerful brand management solution available to enterprise customers,”  thismoment CEO and Founder Vince Broady said.

“As we look to expand internationally, Brand Monitor also provides us with close to 500 customers around the globe, with a particularly strong footprint in Asia. With the addition of Brand Monitor, thismoment DEC customers will now, better than ever, listen, discover and engage with their audiences on social media networks, and have an enhanced understanding of marketing campaign performance with conversation metrics, including volumes, sentiment, and share of voice.”

The need for content marketing is influenced by the yearning to create brand awareness, gain new customers and solidify brand loyalty.  And with that, thismoment has been busy keeping their business competitive.  Just last month, thismoment announced the appointment of  John Bara as the company’s new Chief Marketing Officer (CMO), the first CMO of the company whose role is to lead the development and execution of the company’s marketing strategy team.

A new era for content marketing

Other content marketing providers are up to par as well.  The startup company XYDO that offers socially curated, personalized news streams through a consumer-facing web platform as well as in your e-mail announced that it will be pivoting to a business-to-business (B2B) approach by  launching an email marketing solution for businesses.

And the new media sharing platform LoopLogic announced a new way to mix, share, and analyze real-time results of video and other content.  The LoopLogic platform integrates seamlessly with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. Made for B2B marketers who need better insight into their content marketing performance, or anyone who simply wants deeper insight as to who watches their content, for how long, and when they tune out.

“LoopLogic isn’t another complex content creation tool or a simple video sharing site. It’s an intelligent platform that complements existing business applications,” said Scott Mitchell, CEO of LoopLogic. “Users can finally know if their content is fulfilling its intended purpose and then take action quickly. We think this is an important piece of the lead generation puzzle.”