Businesses all over are utilizing social media as a compelling exploration of flipping traditional tactics on their head.  Because word-of-mouth and engagement are critical no matter what the era.  We just happen to be in a data-licious era.

Fan Appz is taking things head on with a suite of applications geared towards large brands to increase their online audience. The company is launching a new Fan Appz Social Database for its clients today, using analytics specifically to improve their marketing programs.

The Social Database

The Fan Appz Social Database itself is customizable in the sense that you can upload your content, your brand, as an extension of your social media presence.  Social Database is designed to improve engagement, learn what users do and don’t want, and change your ad methods accordingly.  Slightly different than a BI tool, Fan Appz hones in on specific user bases rather than a broader approach for determining business decisions.

“We think social intelligence is the next evolution of building your audience and learning from them, which you can use to drive business value,” says Fan Appz CEO Jon Siegal.

Founded in 2008 and headquartered in Santa Monica, CA, Fan Appz technology is used by most sports enterprises, entertainment and retail companies.

The social database allows integration with social intelligence across all marketing channels and delivers real-time leads, higher conversion rates, and opportunities to personalize user experiences and increase lifetime customer value.

“Today most marketers have a limited amount of data from their social media interactions,” Siegal says. “Acting on this limited information is like trying to solve a Rubik’s cube by only looking at one panel. We provide rich, actionable data that empowers marketers to dramatically improve their marketing programs both on and off social media sites through a much deeper understanding of our partners’ fans’ interests and behaviors.”

Fan Appz is also on the verge of improving its suite of social media marketing apps. The company introduces new publisher apps, a new sweepstakes engine and refer-a-friend feature for its promotion apps, new data analytics capabilities for publisher, engagement, promotions, and white label apps and upgrades its most apps to a new customizable design.

Priceless points of interaction

The growth in social network interactions creates an audience invaluable to marketers. So when it comes to internet marketing, the combination of content, social media and SEO provides an incredible competitive advantage as a business strategy.

Thismoment, the provider of social content management software for brands, is one of the notable companies exploring this space, tying in mobile and real-time trends.  The company recently acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform, to further strengthen their services.

Another social media marketing software developer, Quantivo, which specializes in performance analysis solutions, offers performance analysis solutions based on hosted platform to manage large volumes of data.

Contributors: Saroj Kar