Businesses are leveraging the fact that people are greatly influenced by social media.  Right now, more and more businesses are making their mark in social networking by creating their own pages or accounts, announcing product launches, price drops, etc.

There’s a few choices for self-broadcasting businesses these days, with growing influence from Facebook and Google+ alike.  Read on to find out why Google is particularly hopeful for socially-driven brand marketing.

The recently launched Google+ Your Business lets businesses create their brand pages just like in Facebook but the difference is, G+YB helps you share, promote and measure your brand’s influence.

One thing that’s really driving Google+’s networked impact is their integrated feature: Share Plus Your World.

Krista Neher shared some of her views with the New York Times  as to how G+ can help one’s business, explaining that Google+ is dominated by men who frequently talk about business, and that activity on the social side could eventually influence search results.

“The most significant way that Google+ will impact search engine results is through the Search Plus Your World functionality, which allows users to see regular search-engine results or the results personalized based on their Google+ network,” said Neher.  “This would mean that search engine results integrate Google+, which would make the social network important from a search perspective.”

Downside of G+

Though Google+ seems promising, most brands using it aren’t as interactive with consumers or fans since they just login to their G+ account about once a day.  It may take quite some time before consumers really go to G+ for brand awareness.

And of course, we can’t disregard the “Don’t be Evil” movement by Facebook, Twitter, and MySpace engineers against Google’s Share Plus Your World.  It’s a reminder that Google faces a wall of rivals at every turn.