Daisy Whitney
Latest from Daisy Whitney
Kevin Nalty: “There is no correlation between production value and video views.”
Viral video is dead. Long live low production values. The cheaper the better. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at ...
GaryVee To Executives: Social Media is a Marathon, Not a Sprint
Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you ...
Using VC Methodology a Good Method When Picking a Social Media Gameplan
Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, as you’ll find out in this week’s New Media Minute. That includes assessing the market opportunity, the timing and the management team of ...
Surprise! Opt-In Videos Have Higher Engagement (on the Ads, too!)
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what’s working, watch Daisy Whitney’s ...
Indie Content Producers Need to Look Outside the Box for Cash
Habla Espanol? If you speak Spanish, can produce Web video and have a fabulous story idea then Univision wants to hear from you. The Spanish-language network is hot for Web video and is currently taking pitches for scripted online video series to run in the coming months and year, reports Daisy Whitney in this week’s ...
How to Write a Book and Have It Not Be Hopelessly Out of Date
Want to curl up with a good book on your iPhone? Well how about that book’s companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world order of books where iPhones are reinventing ...
How to Grow Online Video Revenues 50%
Leading online video technology firm Brightcove is profitable and growing revenues 50% year over year. Yes, you read that right — 50%. In a year when flat is the new up, Brightcove CEO Jeremy Allaire shares the secret to success with Daisy Whitney in this week’s New Media Minute. The key? Expanding far beyond the ...
Paid Content Models Occasionally Work in Online Video [New Media Minute]
Everyone’s searching for a business model that works in the new media world. Well, how about this one? Getting paid. Yes, a crazy thought – actually having customers pay for a service. But, two business-to-business players recently shifted from ad-centric models to license fees and are starting to turn a profit. Those companies are production ...
Why Won’t the Networks Invest More in Webisodes?
New Media Minute viewers asked for the inside scoop on broadcast networks’ plans for fall TV show new media efforts and Daisy Whitney has got the goods in this week’s edition. For all the details on companion Web shows and cool web efforts from ABC, Fox, The CW and CBS to coincide with shows like “Melrose Place,” “Ugly Betty” ...
Guess Who Has Two Thumbs and Ain’t Paying to Watch Online Video? [This Gal]
Media executives at News Corp, Disney and NBC are talking about paid content models being all the rage, but a new eMarketer report says consumers don’t want to open their wallets for Web programming. In this episode of the New Media Minute, you’ll also learn about OVGuide.com, a great site to use to find videos ...
