Daisy Whitney
Latest from Daisy Whitney
How To: Collaboratively Produce Video Online
Want to have your video featured in the New Media Minute? Then check out this week’s edition where Daisy unveils a contest for video creators to produce a 10-to-15 second video on a certain topic to be featured in an upcoming episode. You’ll also learn about collaboration, the new watchword in the production community. New ...
Kimberly-Clark Shows Us How Sponsored Video Should Be Done
Which advertisers are betting on Web video? The consumer packaged goods giant Kimberly-Clark just launched a 10 episode green series that’s a great example of sponsored Web video done right, Daisy Whitney reports in this week’s New Media Minute. Also, the media agency Digitas expects to ink about 10 new deals for branded online series. ...
Venture Capital Still Flows to Web Video [New Media Minute]
Venture capitalists are still opening their wallets for Web video startups. The online video site and syndication service 5min.com that specializes in how-to videos just scored $7.5 million in venture capital in its second round of fundraising. Daisy Whitney explains in the New Media Minute why this investment is NOT about the content, but rather ...
Being on YouTube is Now Mandatory [New Media Minute]
Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week’s New Media Minute. It’s the second biggest search engine on the Web and that means visitors are going there and plugging in names like "H&R Block," "Billy Elliot: The Musical" and "Wal-Mart." Those brands all have ...
Should Books Be Multimedia Experiences, or Simple Reading Experiences? [New Media Minute]
As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors, Daisy Whitney reports in this week’s New Media Minute. St. Martin’s just released the multimedia book "Personal Effects: Dark Art" by JC Hutchins and a multimedia site for Alyson Noel’s hit young ...
How Developers (and YouTube) May Start Making Real Money on the Site [New Media Minute]
YouTube wants to be your friend. Well, if you’re a media company, that is. The site has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate and MGM and now it’s also letting many of those programmers use their own video players and sell their own ads on the site. ESPN is next in ...
YouTube’s Fred Makes Six Figures [What, Really?!]
The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference. That money is helping push online video as a category to command 4% of all ad revenue. But don’t expect online video to impact the upfront. Here’s why ...
What Do Women Want? [New Media Minute]
What do women want? It’s an age old question and it’s getting a lot tougher for TV networks to answer because evidently a lot of women are tuning out the TV. It’s mostly background music, says a new study from Solutions Research Group. In this episode of the New Media Minute Daisy Whitney calls into ...
An Exploration of the Inconsistencies of Making Money on YouTube [New Media Minute]
There’s a battle brewing between YouTube and the site’s stars. Some YouTube celebrities are trying to bypass YouTube and sell ads themselves directly into the video. Mark “Rizzn” Hopkins has talked to some extent here at SiliconANGLE about the inconsistencies in the attitudes YouTube maintains when it comes to that dichotomy. This episode of the ...