Kristen Nicole
Latest from Kristen Nicole
Mobile Ads, Not Just for Phones Anymore. July Mobile Mix Report
Diversity is key for mobile advertisers, as operating systems and devices become more attuned to consumer needs. The July 2010 Mobile Mix report from Millennial Media notes this trend, witnessing a widening sea of advertisements, applications and verticals across a number of mobile operating systems. Android Takeover The days of Apple iPhone domination have ended ...
Zynga Powers Up with Localized China Launch, Conduit Labs Acquisition
Zynga powers ahead, expanding its social gaming front on a global scale. Today alone brought announcements of the social game developer’s acquisition of Boston-based Conduit Labs, as well as the launch of its first localized version of popular title Zynga Poker in China. The acquisition and extended portal launch further establishes Zynga in its social ...
The Real Value of Facebook Geo-Location: Contextualizing Ads around Social, Mobile Gaming
With expectations of Facebook’s geo-location launch to go down this week, the question around hyper-localized consumer tools moves even further down the path of monetization, usefulness and appeal. Geo-location is something we’ve anticipated from Facebook for months, and given the ripeness of mobile marketing as a current trend, it was only a matter of time ...
Spain Demands Google Hand Over Street Views Hard Drives, Too
Spain’s jumped on the Google-suing bandwagon, launching an investigation around the search engine’s Street Views mapping service. Judge Raquel Fernandino has ordered a Google representative to appear in court early October, in regards to a suit filed by The Spanish association of Internet users (Apedanica). The suit accuses Google of unlawfully collecting Wi-Fi payload data, ...
HP Acquires Fortify, Great Time to Beef Up Security
Mark Hurd may still be in the hot seat, but it’s business as usual over at HP. The company has announced its acquisition of securities company Fortify Software, for an undisclosed amount. The privately held security assurance company, based in San Mateo, California, will enable HP to extend more tools for businesses to identify vulnerabilities ...
Apple iAds Fumble Not Reflective of Mobile Marketing Industry
After the promise of Apple’s iAds helped to soften the potential blow of Google’s growing Android influence, it looks like iAds hasn’t been able to follow through on all the hype. Apple’s mobile advertising platform is suffering from some control issues on Apple’s end, which is apparently stifling some creativity from the marketers’ perspectives. Reports ...
And for magicJack’s Latest Trick, Free iPhone and iPad Calls.
Back in Janurary we learned of YMAX’s plans for a femtocall gadget, which would enable free VoIP calls to landlines and cell phones, giving some oft-needed boosting power to your mobile devices, such as the iPhone or iPad. And the service comes from a brand with which you’re already familiar–magicJack. What makes YMAX’s upcoming femtocall ...
Dell to Buy 3Par for $1.5 Billion, Optimizing Data Storage for the Enterprise
Dell has announced its plans to acquire data-storage company 3Par for about $1.5 billion in cash. The deal is expected to boost Dell’s enterprise offerings for corporate technology entities. 3Par, founded in 1999, builds high-end storage systems designed around the enterprise. The company has been offering cloud-based storage as part of the current virtualization trends. ...
Confirmed: Google-Jambool Acquisition, Ready to Make Real Gold.
It’s official: Google is acquiring social collaboration platform Jambool. The company behind Social Gold, a virtual currency platform, was rumored to have been snapped up by the search engine giant earlier this week. A post today on Jambool’s company blog confirms the deal, though none of the financial details were given. From Jambool, “We are ...
Ousted MySpace Executive Owen Van Natta Settles in at Zynga
Owen Van Natta is settling into a new gig, this time at Zynga. The former chief executive of MySpace and chief operating officer of Facebook has spent the past few months in advisory rolls for various startups and projects of interest, including game platform Zynga. Zynga is the company behind heavy-hitting social games FarmVille and ...
