Mark Albertson

Mark Albertson is an experienced Silicon Valley journalist whose stories have been regularly published for the San Francisco Examiner, Blasting News, and CBS-Bay Area. His coverage of the technology industry made him the Examiner’s top-ranked tech reporter for 2016 in 244 markets across the United States. He is also an experienced video and TV producer, having created Tech Closeup, a nationally syndicated program on technology that aired on ABC, NBC, CBS and FOX affiliate stations over the course of four years.

Latest from Mark Albertson

Can Splunk get to $5B in revenue? Analysts weigh the possibility

Splunk Inc. has a plan to reach 20,000 net customers and $2 billion in revenue by 2020. Some analysts think the data operational intelligence platform company could do better than that. “It’s currently a $1.2-billion company with a $10-billion valuation, so that’s nothing to sneeze at. You can see this company has the potential to ...

Deep learning advances could create big winners, but will developers care?

Deep learning models applied to big data platforms are capturing enterprise interest this week as entrepreneurs develop conversational interfaces that attempt to sound more realistic than anything else on the market. It’s a tall order, but the next Amazon.com Inc. may emerge from the fray. “The vendors who appear to be on the verge of ...

Hortonworks and IBM make a bid for simplicity

With the announcement this week of its cloud-based DataPlane Service, Hortonworks Inc. is now firmly seated on the simplicity bandwagon. The enterprise-scale offering is designed to provide an easier way for organizations to govern and analyze data, no matter where it may reside. “The goal is to keep making it simpler and easier for the ...

Pricing, platform positioning keys to Splunk’s market expansion strategy

Splunk Inc. made plenty of announcements this week, with a particular focus on adding machine learning, scale and speed for data analytics. But rumblings about the high cost of Splunk’s products and services, coupled with questions about whether the company was positioning itself as a big data platform were top-of-mind for many analysts. “I presume ...

The hackers are winning, and automation may be the only way to beat them

Hackers are now designing attacks that move at machine speed, yet security defenses are only as good as the humans who monitor them to repel breaches. Care to wager on who’s going to come out ahead? The cybersecurity arms race has reached a new level, one where companies and even governments are realizing that the ...

Moving everything to cloud? It still needs management

When dcVAST Inc. was founded in 1989, the on-premises data center was king. There was no Amazon.com Inc., no Google LLC  and a cloud was something that provided relief from the sun on a hot summer day. Fast forward to 2017, and the company has pivoted. It now provides a wide array of managed information technology infrastructure ...

In the multicloud world, IT also means ‘infrastructure’ technology

If there’s a challenge in today’s data management universe, it’s finding a technology solution that can work effectively across multiple clouds, such as Amazon Web Services Inc. and Microsoft Corp.’s Azure. This is becoming more important as enterprise information technology expands to include numerous platforms where massive amounts of data are stored. As the multicloud ...

From GDPR to workplace diversity: Inclusive approach, not scare tactics, works best, says Veritas

Scary sells. That’s often the approach used by many companies when customers have to deal with new laws or regulations where the penalty for non-compliance could be significant. And there may be nothing scarier right now in the data governance arena than the European Union’s General Data Protection Regulation, or GDPR, scheduled to go into enforceable ...

Data storage evolves to focus on access, management and insights

It was not that long ago when information technology systems managers had a quandary: where to store all the corporate data they possessed without breaking departmental budgets for the year. Today, where to store information is no longer the issue, as costs dropped and storage capacity zoomed. Instead, the new dilemma is how to protect ...

GDPR is coming: Is it a costly burden or marketing opportunity?

The financial penalties for non-compliance are significant. The requirement to know where all data is kept and be able to delete it when directed is non-negotiable. And supervisory authorities in Europe can initiate audits and suspend data transfers any time. The realities of the General Data Protection Regulation are beginning to set in for any company ...