R. Danes
Latest from R. Danes
EMC’s David Goulden talks of the challenges fusing cloud-native apps with traditional infrastructure | #emcworld
The advantages of building applications in the cloud are being touted all over the industry. With the ease of purchasing cloud service and DevOps tools, many now see it as the only way to go. But before you go cloud crazy, you need may need to do a survey of your infrastructure. “Traditional apps and ...
Measuring marketing success in the real world | #MME16
Companies are bracing themselves for the tsunami of Big Data marketing tools about to hit their shores. Technology providers will all be peddling products that do this — but one company warns that the coolest tools may leave businesses disappointed come quarterly report time. Catherine Blackmore, GVP of customer success at Oracle Marketing Cloud, said that ...
Weird science: Creating the marketer-data scientist hybrid | #MME16
Everyone is talking about the marriage of Big Data and marketing these days. We are starting to see how the use of data can help target advertising, understand demographics, and ultimately increase a company’s ROI. But what we haven’t figured out is who is going to perform these data parsing-analytics-creative marketing juggling acts. Jay Baer, ...
A happy medium: Can’t market to individuals? Try smaller segments | #MME16
Marketers are all abuzz these days about the combination of data, social and mobile that will enable them to have intimate, one-on-one relationships with their customers. But the reality is that the logistics of that model has yet to be worked out, and it likely poses huge technological challenges. “We’re in an industry full of ...
Of cookies and people: Honing in on people-based data | #MME16
Companies stalking the moving target that is their customer have hotly anticipated new developments in Big Data — particularly those applicable to consumer behavior and purchasing. For the past 20 years, cookies have been the main source of information that companies have on their customers — but the remove from the person behind the cookie ...
Who will win the MarTech arms race? | #MME16
“Transformation” is an overused word in most industries. Companies looking to promote some new bells and whistle can’t wait to tell you they’re “transforming” the industry. The changes taking place in marketing technology (or is it technological marketing?) are the real deal though, according to Bruce Rogers, chief insights officer at Forbes Media, LLC. Rogers said ...
The blessing and curse of OpenStack updates | #OpenStack
There is a lot of talk about the complexity of OpenStack and the difficulty of mastering it for developers. On the one hand, according to Balaji Sivasubramanian, director of product management at Cisco Systems, Inc., “Customers are trying to build custom solutions more and more, and that works, but that’s not sustainable.” And on the other, ...
Turning a corner: Getting answers to OpenStack questions | #OpenStack
OpenStack is a large area in technology, and many have found it to be like a giant vat of questions without a lot of clear answers. But many at the OpenStack Summit in Austin, TX, are discussing the “maturation” of OpenStack and how its actual uses can now be better understood. “We’re seeing much more focus ...
Public or private? That is the OpenStack question | #OpenStack
OpenStack is one of those areas in technology where predictions about the future rapidly arise, fail to come true, and are replaced by new predictions. Despite what some have predicted in the past, OpenStack is still lagging well behind public cloud vendors like Amazon and Google. None of this surprises Randy Bias, VP of technology at ...
OpenStack training program takes DIY to a new level | #OpenStack
With all of the cloud service and management providers jostling to be the one companies choose for a long-term partnership, it’s refreshing to see a DIY angle for a change. For customers willing to take the time to learn the technology themselves, there is one team of consultants willing to “teach a man to fish” ...
