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Alex Calic

Latest from Alex Calic

The Death of the Ad Salesman [Advertising Evolution]

NEWS By ALEX CALIC16 YEARS AGO

Recently, Clearspring Technologies [disclosure: I used to work there.] publicly announced its new direction as an audience buying platform, leveraging the widespread distribution of its AddThis social sharing tool to aggregate intent-oriented data from keyword searches performed by web users (AddThis accomplishes …

Where Does Online Video Go From Here?

NEWS By ALEX CALIC16 YEARS AGO

Google’s acquisition of YouTube in October 2006 was supposed to usher in a new era of opportunity for video creation, distribution and monetization that leveraged the power of the internet. Now, three and a half years later, the biggest benefactors of the …

Online Display Advertising’s Data Game- Who Will Be Left Out?

NEWS By ALEX CALIC16 YEARS AGO

2010 is likely to go down as the Year of the Audience in online display advertising as marketers, looking for better returns from their investments in a challenging economy, are turning to search advertising’s strengths to help reach specific individuals across the …

How the Mobile OS Wars Will Be Won

NEWS By ALEX CALIC16 YEARS AGO

The future of the mobile industry is pretty clear- it’s all about data. Data revenues have allowed U.S. carriers to keep subscriber ARPU’s relatively stable in the face of 30% declines in voice revenues over the past five years. Look no further …

Nevermind the iPad, What’s Next for Apple?

NEWS By ALEX CALIC17 YEARS AGO

Now that the long-rumored Apple tablet has finally been unveiled as the iPad, we can turn our attention towards figuring out what Apple’s next big product launch might be. Based on the evolution of the company’s devices, software and recent business discussions …

Even with Android and Nexus One, Google Still has Apple Envy

NEWS By ALEX CALIC17 YEARS AGO

While the media has enjoyed positioning the recent launch of Google’s Android-based Nexus One “superphone” manufactured by HTC as a direct competitive threat to Apple’s iPhone, I agree with Bill Gurley of Benchmark Capital that this is the wrong question to try …

The Death of “Viral Widgets” [Finally]

NEWS By ALEX CALIC17 YEARS AGO

Last month Joe Marchese, President of SocialVibe, authored a guest article on MediaPost entitled The Widget is Dead. Then earlier this month Clearspring announced that it was deprecating Launchpad, its original widget sharing platform [disclosure: that company pays my bills], adding fuel …

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