Daisy Whitney
Latest from Daisy Whitney
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week’s episode of the New Media Minute. [Thanks, Daisy!]
New Media Minute: Online Video Ad Views Skyrocket in Q3
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. …
New Media Minute: Four Digital Media Startups to Watch
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week’s New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, …
New Media Minute: How to Measure ROI in Online Video
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. …
New Media Minute: Retailers Turn to iPads in Stores; Four New Shopper Startups to Watch
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of …
New Media Minute: Can Social Media Save a TV Show?
Network executives are already canceling new fall shows like ABC’s Charlie’s Angels and NBC’s The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see …
New Media Minute: How to Migrate Online Videos to Mobile Phones: Tips from AOL Video
Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video’s SVP Ran Harnevo, he shares tips with the New Media Minute …
How to Grow Video Views, Increase Video Ads: Tips from AOL Video Head
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, …
Digital Revenues Grow for Sports Programming
Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA …
Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratingspoints for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies …