Skip to content

Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.

At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!

When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.


Latest from Daisy Whitney

New Media Minute: Online Video Ad Views Skyrocket in Q3

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. …

New Media Minute: Four Digital Media Startups to Watch

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week’s New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, …

New Media Minute: How to Measure ROI in Online Video

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. …

New Media Minute: Can Social Media Save a TV Show?

Network executives are already canceling new fall shows like ABC’s Charlie’s Angels and NBC’s The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see …

Digital Revenues Grow for Sports Programming

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA …

Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out  ratingspoints for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies …

Send us a news tip

Send us a News Tip

  • This field is for validation purposes and should be left unchanged.
  • Max. file size: 244 MB.

Sign in

SIGN IN

Bio

Ethics statement

Extract the signal from the noise

Get SiliconANGLE updates and analysis.

Contact us

Partner with us

Contact us

Guest inquiry