Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

You are what you eat, and throw away, at Google

BIG DATA By MARK ALBERTSON9 YEARS AGO

After a lengthy career working for Westin and Starwood Hotels, Michiel Bakker (pictured) suddenly got a call from Google Inc. six years ago asking whether he might be interested in a conversation about its food program. “That piqued my interest,” said Bakker. “I’d …

Tech-enabled consumer will drive food producers, say analysts

BIG DATA By MARK ALBERTSON9 YEARS AGO

The balance of power in the food industry is shifting to tech-driven consumers, a major theme that was on full display during the opening day of this year’s FOOD IT: Fork to Farm event in Mountain View, California. “It’s really now the tech-enabled …

Hotels.com embraces data-driven culture

BIG DATA By MARK ALBERTSON9 YEARS AGO

Whether you are looking for a luxury hotel on a secluded beach or a place to stay in midtown Manhattan that won’t break the bank, the process of sorting through options and booking online can seem pretty straightforward. But behind most travel …

Author goes beyond the bells and whistles of big data buzz

BIG DATA By MARK ALBERTSON9 YEARS AGO

As big data and machine learning tools become essential for modern business, the primary goal is no longer predicting the likelihood of making a sale. It’s now a matter of increasing the likelihood that a customer will buy. This key distinction forms …

Spark doubles down on streaming, data warehousing and deep learning

BIG DATA By MARK ALBERTSON9 YEARS AGO

The Apache Spark community has been wrestling with a wide range of big data challenges in information technology, and Databricks Inc. (which was founded by Spark’s creators), is taking steps to address the enterprise need for machine learning and speedier data processing. …

Major tech transition fuels subscription economy, says analyst

BIG DATA By MARK ALBERTSON9 YEARS AGO

Digital transformation became a hot topic nearly three years ago as the focus on it moved from the halls of Silicon Valley companies to the boardrooms of firms such as General Electric Co., Caterpillar Inc. and Ford Motor Co. Non-tech companies began …

Subscription model allows Surf Air to expand in Europe and Texas

BIG DATA By MARK ALBERTSON9 YEARS AGO

Surf Airlines Inc., known as Surf Air, is gaining liftoff for a business model attempting success in one of the most capital-intensive, cutthroat enterprises there is: airlines. The California-based company, founded in 2013, uses the recurring revenue from monthly memberships to compete with …

Caterpillar’s story of connecting half a million machines

BIG DATA By MARK ALBERTSON9 YEARS AGO

Is Caterpillar Inc. becoming a platform or software services company? While some of its executives maintain that the mission is still to sell big iron, the company’s visible presence at the Zuora Subscribed event in June highlights a continued push to provide …

Retailers know they must adopt new tech model or die, says Infor exec

CLOUD By MARK ALBERTSON9 YEARS AGO

As the shopping experience has moved to the mobile platform, retailers around the globe are confronting a new reality: technology has shifted the balance of power. More often than not, consumers have more information than store personnel these days, knowledgeable about everything …

Avaap buys into micro-vertical vision for healthcare, retail customers

CLOUD By MARK ALBERTSON9 YEARS AGO

A cornerstone of Infor Inc.’s business strategy is micro-verticals, a focus on industry-specific software that can provide unique solutions for a baker versus a brewer. When the enterprise software provider bought enterprise resource planning rival Lawson six years ago, it forced one …

Mark Albertson

Latest from Mark Albertson

You are what you eat, and throw away, at Google

Tech-enabled consumer will drive food producers, say analysts

Hotels.com embraces data-driven culture

Author goes beyond the bells and whistles of big data buzz

Spark doubles down on streaming, data warehousing and deep learning

Major tech transition fuels subscription economy, says analyst

Subscription model allows Surf Air to expand in Europe and Texas

Caterpillar’s story of connecting half a million machines

Retailers know they must adopt new tech model or die, says Infor exec

Avaap buys into micro-vertical vision for healthcare, retail customers

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