Mark Albertson
Latest from Mark Albertson
The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the landscape for how brands reach and interact with customers. This has led …
PicPay and Sendbird team up to turn payments into conversations
Chat and messaging platforms are becoming more than just a convenient way to communicate. They are emerging as a business driver, offering privacy, security and transactional support at scale. The Brazilian mobile payments platform PicPay is an example of how this new …
AWS executive charts winds of change blowing through the digital marketing world
There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly. Cookies, the tiny pieces of tracking code that get downloaded to a device when a web …
Snowflake CEO Frank Slootman explains on-premises shift, SaaS model and vision for data networking
In May, Snowflake Inc. surprised much of the enterprise computing world with the announcement that it would partner with Dell Technologies Inc. to ease access to on-premises data. The news represented an abrupt departure from Snowflake’s previous insistence that it would remain …
What to expect during the Amazon re:MARS event: Join theCUBE June 22-23
Machine learning on its own accord has already made an impact in the enterprise. When combined with automation, robotics and space exploration, the possibilities become even more curious. That’s the premise of Amazon re:MARS, which stands for machine learning, automation, robotics and …
What to expect during Snowflake Summit: Join theCUBE June 14-16
The upcoming Snowflake Summit event in Las Vegas offers an opportunity to assess the current state of several important trends in the cloud ecosystem. These include the need for cloud-native companies to address the amount of data that continues to live on-premises, …
Ukraine war dominates RSA Conference, but zero-days, government friction and AI loom large
When Russian troops began their invasion of Ukraine on Feb. 24, it focused the world’s attention on what role cybersecurity would play in the war. Nearly four months later, a storyline of cyber conflict is beginning to emerge, and it may affect …
As tech world weighs options for software supply chain security, a call for urgency
Securing the software supply chain has become akin to eating better, exercising regularly and getting more rest. Everyone knows that it’s the right thing to do, but the execution often leaves much to be desired. A number of industry leaders have stepped …
By capturing user feedback, unitQ aims to help enterprises improve product quality
Just as there are credit scores, restaurant scores and movie scores, one startup tech company wants to implement a quality score for business. How does today’s modern business know when it has a quality problem with users? There are so many places …
Pizza for coders led to Heap’s 360-degree view of the customer journey
Startup companies are founded for many different reasons, but Heap Inc. may be the first one to become reality because of too much pizza. Matin Movassate, Heap’s founder and chairman, previously worked as a product manager for Facebook. He wanted to measure …