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Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Latest from Paul Gillin

Opinion: EMC-HP merger rumors a microcosm of an industry in crisis

WIKIBON By PAUL GILLIN12 YEARS AGO

When Florian Leibert, co-founder of the hot infrastructure start-up Mesosphere, Inc. told theCUBE last week that consolidation is coming to the infrastructure market, he probably didn’t expect his predictions to come true quite so quickly. Leibert was talking about the long-term impact …

Startup Aviso aims to take the guesswork out of sales forecasting

WIKIBON By PAUL GILLIN12 YEARS AGO

Silicon Valley startup Aviso, Inc. is applying predictive analytics to a task that has until now stubbornly resisted statistical rigor: sales forecasting. The company yesterday announced Aviso Insights, a cloud-based analytics tool that sucks in data from popular customer relationship management (CRM) and …

Opinion: When <i>not</i> to use Big Data

WIKIBON By PAUL GILLIN12 YEARS AGO

The news that Facebook tried to manipulate users’ emotions by fiddling with the content of their news feeds and that dating website OKCupid intentionally matched incompatible people to see how they would interact with each other is unsettling, but at least no …

Our top 10 stories of the first six months of 2014

WIKIBON By PAUL GILLIN12 YEARS AGO

It isn’t until you sift through hundreds of stories published over a six-month period that you realize how much happens in this industry. We asked our reporters to nominate their own best work of the first half of 2014 and paired that …

Americans don’t trust marketers to guard their private data

WIKIBON By PAUL GILLIN12 YEARS AGO

Amid all the excitement about the revolutionary potential of Big Data, it’s worth remembering that not everyone agrees that micro segmentation and one-to-one marketing are such great things. A pair of new research studies should serve as a warning. A survey of …

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