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Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.

At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!

When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.


Latest from Daisy Whitney

New Media Minute: How to Make a Mobile Website

As part of the continuing coverage of the mobile opportunity, this week’s New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience, check-in services, and the size …

New Media Minute: Napa Valley Edition

It’s the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop.This episode includes the latest news on how brands …

New Media Minute: How to Get Viewers to Watch the Ads

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, …

New Media Minute: Do You Look Good on Mobile Phones?

Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, …

Daisy Whitney’s New Media Minute: Rising Tide Co-Op

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first …

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