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Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.

At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!

When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.


Latest from Daisy Whitney

The Social Media Ripple Effect on OldTeeVee

Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers. Social …

Break.com CEO Keith Richman on Closing the Ad Deal

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers …

Rev3 and Take180 on Surviving in New Media and Web Video

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian …

How To: Get the Most from Your Video Ad Buy

Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Here are some best practices and tips to …

Mea Culpa: Cord Cutting May Not Yet Be a Trend

In the last year, the nation’s largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group as Daisy Whitney reports in this week’s New Media …

Online Ad Police Aim to Protect Brands

Did your online ad run where it was supposed to? That’s the question a lot of advertisers want to know as they spend more money online and in Web video specifically – upwards of 35% more dollars this year alone. Which means …

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