Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

MaxaAI wins Snowflake Startup competition with innovative ERP solution

CLOUD By MARK ALBERTSON3 YEARS AGO

After three rounds of judging and evaluation of hundreds of submissions, a verdict is in. MaxaAI Inc. is the winner of the 2023 Snowflake Startup Challenge. The competition invited early-stage startups to build innovative applications and products in a quest for winning …

Three insights you might have missed from Snowflake Summit

CLOUD By MARK ALBERTSON3 YEARS AGO

In the weeks leading up to the Snowflake Summit in June, speculation focused on how Snowflake Inc. would define its vision for the new modern data stack, where applications were being constructed from a set of data elements that can be composed …

Expansion of Snowpark unlocks new world of programmability for enterprise developers

CLOUD By MARK ALBERTSON3 YEARS AGO

Among the many announcements at June’s Snowflake Summit in Las Vegas was an expansion of Snowflake Inc.’s Snowpark developer framework. The latest enhancement, Snowpark Container Services, allows developers to build using any programming language, such as Python and deploy the results on …

Texas Rangers baseball team turns to Databricks for channeling unstructured data

BIG DATA By MARK ALBERTSON3 YEARS AGO

During the course of a Major League Baseball game, there will inevitably be a moment when a fielder examines the inside of his cap. He’s not wondering about the fit, rather he’s checking a sophisticated data report prepared by the team’s analytics …

Snowplow clears the way for understanding the customer journey using robust streaming tools

BIG DATA By MARK ALBERTSON3 YEARS AGO

In the marketing industry, being able to collect first-party data, information gathered directly from a company’s own customers, has significant value. To help businesses capitalize on this rich inventory of customer insight, Snowplow Analytics Ltd. captures detailed customer journeys and equips businesses …

Pioneering the future of generative AI: A deep dive with Databricks co-founder Matei Zaharia

AI By MARK ALBERTSON3 YEARS AGO

The explosive growth of interest in generative artificial intelligence has led to a belief among some tech industry leaders that the massive datasets and common access to information provided by engines such as ChatGPT will lead to a new wave of customization …

Delta Lake’s growth and AI hype among the central topics on second day of Data + AI Summit

BIG DATA By MARK ALBERTSON3 YEARS AGO

The Databricks Data + AI Summit has provided an opportunity for tech practitioners to assess key trends and growth vectors in the industry. One benchmark offered during the event involved Delta Lake, the optimized storage layer for storing data and tables in …

BNY Mellon’s Pershing X: Pioneering interoperability in wealth management

CLOUD By MARK ALBERTSON3 YEARS AGO

Banks or insurers have been grappling with a legacy technology problem. Institutions have incrementally added technologies over time for systems that don’t speak to each other, and this has created points of friction with customers. To address this interoperability issue, BNY Mellon …

LiveRamp embraces cloud technologies to improve marketing experience for advertisers and consumers

CLOUD By MARK ALBERTSON3 YEARS AGO

In 2022, LiveRamp Holdings Inc. announced that it would bring its online identity and transaction capabilities to Snowflake Inc.’s Media Data Cloud. LiveRamp was natively embedding its platform into customers’ cloud environments to deliver a more robust data foundation. The news highlighted …

Snowflake Data Cloud and machine learning drive Instacart’s online model

CLOUD By MARK ALBERTSON3 YEARS AGO

The e-commerce provider Maplebear Inc. (d/b/a Instacart) has two constituencies to satisfy. It must meet the needs of customers who order groceries online while helping retailers expand their businesses. To fulfill this dual mission, Instacart relies on the Snowflake Inc. Data Cloud …

Mark Albertson

Latest from Mark Albertson

MaxaAI wins Snowflake Startup competition with innovative ERP solution

Three insights you might have missed from Snowflake Summit

Expansion of Snowpark unlocks new world of programmability for enterprise developers

Texas Rangers baseball team turns to Databricks for channeling unstructured data

Snowplow clears the way for understanding the customer journey using robust streaming tools

Pioneering the future of generative AI: A deep dive with Databricks co-founder Matei Zaharia

Delta Lake’s growth and AI hype among the central topics on second day of Data + AI Summit

BNY Mellon’s Pershing X: Pioneering interoperability in wealth management

LiveRamp embraces cloud technologies to improve marketing experience for advertisers and consumers

Snowflake Data Cloud and machine learning drive Instacart’s online model

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