Mark Albertson

Mark Albertson is an experienced Silicon Valley journalist whose stories have been regularly published for the San Francisco Examiner, Blasting News, and CBS-Bay Area. His coverage of the technology industry made him the Examiner’s top-ranked tech reporter for 2016 in 244 markets across the United States. He is also an experienced video and TV producer, having created Tech Closeup, a nationally syndicated program on technology that aired on ABC, NBC, CBS and FOX affiliate stations over the course of four years.

Latest from Mark Albertson

Data controls produce bottom-line impact, says Cisco study

As customers ask pointed questions about how their data will be stored, accessed and managed, companies are increasingly having to come up with satisfactory answers. This dialogue is raising the distinct possibility that business may soon be declaring the value of data on company accounting statements, especially when high-profile breaches can have a significant monetary ...

Cisco aims for 1 billion connected devices through Jasper and Kinetic

One billion of anything is a large number, yet that’s the number of connected devices that Cisco Systems Inc. hopes to reach with its Jasper and Kinetic “internet of things” platforms. That might be a tall order given that the company’s technology is currently connected to only 60 million devices, with a growth estimate of 100 million ...
VIDEO EXCLUSIVE

Phantom Auto races to get autonomous cars on the road – with a little human help

Talk with any company involved in autonomous cars, and it’s likely to insist that it wants to take the driver out of the car, full stop. One startup is taking a different approach. It wants to keep the human driver — just not in the car itself. Phantom Auto has begun piloting technology for autonomous ...
SUNDANCE 2018

Filling the gaps between VR and film, techie studio sees future in sports media

Aside from driving spell checkers (and editors) crazy, the new wave production company m ss ng p eces has positioned itself as an important player in the evolution of creative entertainment using technology. The company started out developing original video programming for major clients, such as Wired Magazine and TED in the mid-2000s, but its ...
VIDEO EXCLUSIVE

As GDPR looms, companies lose time and money over data privacy concerns

For most companies, a sale delayed means money lost, and now data privacy can be added to the list of holdups that hit the bottom line. According to a recently released study by Cisco Systems Inc., customer concerns over how data is captured, stored and deleted are causing sales delays ranging from two to 16 ...

Artificial intelligence gets smarter at predicting what’s coming next

Large-scale data gathering and quantum leaps in processing power have set the table for major advancement in artificial intelligence. Yet there’s a growing body of evidence that the field of AI is poised to move into a whole new dimension, one where AI not only imagines the real world, but can begin to make accurate ...

Long odds didn’t deter software engineer from pursuing her tech dreams

Mercedes Soria (pictured) knows what it’s like to beat the odds. Growing up in Ecuador, she heard about an exchange program between her native country’s school and Middle Tennessee State, so she decided to apply. Out of 5,000 applicants for the opportunity, Soria was one of only 20 selected to study in the United States. ...
SUNDANCE 2018

VR mixes animation tech with storytelling to keep users wanting more

In the evolving spectrum of virtual reality companies, Baobab Studios Inc. stands out as an early, significant player in the creation of high-end VR-animated experiences. With nearly $31 million in financing from companies such as Samsung, HTC and Twentieth Century Fox, the fledgling studio has already released immersive experiences called “Invasion!” and “Asteroids!” The key, as ...
SUNDANCE 2018

New software tools for creative artists changing filmmaking industry

One of the true arts associated with filmmaking in the 21st century is the suspension of disbelief, the craft of making amazing things happen on screen that defy the laws of gravity, physics or human anatomy. Viewers believe what they are seeing, no matter how incredible, because they can. One company that is making software ...

Dynamic pricing: Complex businesses turn to AI for the perfect price

Dynamic pricing, the sale of goods or services based on multiple factors, including real-time customer demand, is becoming more widely used across a range of large industries. What’s driving adoption is both the complexity of many businesses (try booking an airline ticket or renting a car these days) and the advancement of artificial intelligence, which ...