Converting big data analytics into tangible business results is not easy — many businesses still struggle to do it. It doesn’t help that many software services vendors indiscriminately throw out slogans like digital transformation or form buzzworthy partnerships. What does help businesses actionize data are intimate customer conversations and deep, joint engineering efforts, according to Brian Goldfarb (pictured), chief ...

Amazon Web Services Inc. keeps charging through the cloud computing market in a thick dust of service releases. It’s getting tough to keep up with all the new products, but AWS’s throngs of customers seem to believe that more is more. Is it spreading itself too thin, and can competitors bump AWS out of some market spaces by ...

Damaging news reports of data breaches at familiar companies like Uber Technologies Inc. and Equifax Inc. are scaring enterprises straight. The anxiety is good for business in the cybersecurity technology sector. The big data security software market is expected to swell from 2016’s $10.63 Billion to $26.85 Billion by 2022. But it’s not like the goats ...

Security at the digital data level is a hot topic now, since firewalls alone can’t cut it in dispersed, multicloud environments. Data security provider Splunk Inc. got a jump on big data analytics before it was a buzz term, and now they’re applying hard-earned wisdom to that security layer, deploying a “nerve center” with multiple detection points. ...

Companies with data in their DNA are crushing old-school competitors — look at Uber Technologies Inc. and Amazon.com Inc. in the taxi and retail markets. The irony is that older businesses have data too; they may have oodles more of it than the newcomers disrupting them. Can predictive analytics for that legacy data give them a startup makeover and ...

Mulitcloud environments, on-demand software and “internet of things” edge devices are casting information technology all over the place. How will companies avoid a communication breakdown in the connect-the-tech puzzle? Application program interfaces that request data or services from each other are getting smarter. Can they keep the lines open? The so-called API economy is changing the way ...

Businesses making thorough use of data can create a feedback loop between themselves and their customers. Storage and data management vendor NetApp Inc. has placed itself inside this loop, hoping to win customers by helping them serve their own client base in a virtuous data cycle. “We’re using data constantly to better understand, ‘what are our ...

It’s known that despite a full shelf of specialized software for sale, most big data initiatives fail. While this doesn’t necessarily mean the tools are inherently terrible, they may serve up data insights that taste like medicine instead of the rich, business-booming dessert people crave. Simply recognizing data patterns or informing decisions with them is not enough, according ...

Many in the business world are still struggling to monetize data. What’s more, the looming General Data Protection Regulation from the European Union requires that companies master data sovereignty and privacy rules as well. No wonder some tech companies are rebranding themselves as data specialists. Storage vendor NetApp Inc., for instance, now bills itself as data management. Are its ...

Europe’s impending General Data Protection Regulation is not a cheery topic for most companies. Griping about government overreach may seem like the appropriate pro-enterprise, pro-tech response, but compliance may have happy side effects for data visibility, sharing and monetization. “There’s a groundswell movement called digital sovereignty as a response to GDPR in Europe,” said Valentin Bercovici (pictured), founder and ...