Mark Albertson
Latest from Mark Albertson
This story is a prime example of earned media, independent and credible content generated around a topic that deserves to be covered. And one public company Cision Ltd., is seeking to radically transform how corporate communications executives and public relations professionals quantify the business …
Dell EMC study finds cost of data disruption is $500K and twice that if unrecoverable
As data becomes more valuable to running the modern business, its loss has gone up in price too. That’s one of several key findings contained in the latest “Global Data Protection Index” released by Dell EMC. The report, which surveyed 2,200 global …
Canadian export agency invests in cloud for a premium customer experience
Export Development Canada has been fostering trade for Canadian businesses since 1944, but when the export credit agency embarked on its own digital transformation journey two years ago, it discovered that an adjustment was needed. Like any business today, EDC had to …
Amazon Web Services sharpens its focus on cloud security
The pressing need for better cybersecurity dominated today at Amazon Web Services Inc.’s AWS Summit, making it clear that Amazon.com Inc.’s cloud computing giant is making it an even higher priority. Security was arguably the headliner of the one-day conference in Santa …
Corporate reinvention also means change for IT operation to meet new business needs
Survival in today’s corporate world sometimes means being able to embrace a process of reinvention. Both Adobe Inc. and Intuit Inc. reached similar crossroads several years ago when the two firms made significant changes in product delivery and customer approach. This was …
Adobe owes transformation to personalization at cloud scale
When did Adobe Inc. suddenly become Amazon.com Inc.? A day after Adobe kicked off its major show in Las Vegas this week, a scan of the headlines revealed the flurry of announcements that usually accompanied a major Amazon event. Adobe announced a …
MetLife pioneers the emerging role of a marketing CIO
Information technology and the marketing world are strategically converging in many enterprises today, so it is no surprise that the role of a marketing chief information officer would emerge as well. It’s instructive to simply follow the money. A Gartner Inc. survey …
AI’s big challenge: how to engineer in social responsibility
The current discussion around artificial intelligence is beginning to resemble the process of buying a shiny new car. There is a great deal of time and energy devoted to haggling over the cost and options before anyone actually gets to drive the …
Seeing is believing: Zoom rides video-first strategy to a public offering
There are times when technology appears to resemble a magic trick, a mysterious sleight-of-hand that makes things happen in ways that can be difficult to fathom. Walk into a room, speak to a device and the lights and television immediately turn on. …
Kyndi breaks out of the black box with explainable AI
Like a teenager who sometimes makes poor choices and can’t always explain the emotions that led them astray, artificial intelligence is experiencing growing pains. Although the term was first coined by computer scientist John McCarthy in 1955, AI didn’t really get rolling …